Date:
July, 2024
Client:
Looplex
Services:
Web Design
UI/UX
Get to know Looplex
Looplex is a legal tech company that helps law firms and corporate legal departments work smarter, automate routine tasks, and make decisions based on data.
One of its key strengths is combining automation, workflow management, and analytics into a single platform used daily by lawyers, legal operations teams, and business professionals.
Looplex helps legal teams:
Automate the drafting of petitions, contracts, and other legal documents
Coordinate and manage cases, administrative work, and finances across teams
Transform legal data into BI dashboards for faster, evidence-based decision-making
Why redesign the software?
The old Looplex system had an outdated interface that caused confusion, increased cognitive load, and ran very slowly—frustrating users and raising the risk of churn. It was also a desktop-based system installed locally, which made it harder to maintain, slower to update, and less scalable than a modern online platform.
Following a merger, Looplex needed to modernize its MVP into a cloud-based platform, while ensuring a smooth migration for existing clients. The redesign required design thinking, a user survey, and close collaboration with stakeholders and developers to transform outdated workflows into efficient, automated experiences.
Defining the target audience
Focused on primary users — lawyers, paralegals, and legal ops professionals — mapping their roles, daily workflows, and pain points.Benchmarking competitors
Conducted desk research and internal stakeholder discussions to understand how competitors positioned themselves and where our MVP lagged in terms of usability, performance, and perception.Cross-team collaboration
Aligned with product, marketing, CX, and engineering teams to ensure design decisions supported both user needs and business priorities.User survey insights
Ran a survey to gather feedback from clients, validating frustrations with slow performance, confusing navigation, and manual-heavy tasks.Balancing priorities
Worked with leadership to prioritize MVP features while keeping major clients’ requirements in focus.Redesigning user flow and architecture
Went beyond visuals — restructured the logic and architecture of the experience, making it faster, clearer, and ready for automation.Managing the transition
Designed a smooth migration strategy: beta rollout with opt-in, continuous support, and feedback loops to reduce churn risk.
Design Opportunities
Based on a user survey and discussions with internal stakeholders, I identified several opportunities to improve both the user experience and business outcomes. The redesign wasn’t only about updating the visuals — I had to rethink the underlying architecture and interaction logic to simplify complex workflows, reduce friction, and make the system more intuitive. These insights revealed not only usability gaps in the legacy system but also strategic opportunities to strengthen client trust and drive adoption of the new platform.
Impact on Business
The redesign had a direct impact on both efficiency and client satisfaction. By automating workflows and rethinking the interaction logic and software architecture, we reduced task time from 13–15 minutes to about 2 minutes — saving over 85% of effort and making the process fully automated. This not only boosted productivity for legal teams but also elevated the client experience, as work could be delivered faster and with greater accuracy.
The smoother migration strategy helped retain existing clients, while the improved usability and efficiency sparked enthusiastic referrals, drove upselling opportunities, and attracted new business. As a result, Looplex was recognized for its innovation and client impact, winning the “Business Partner” award from BMG Bank twice.
